FIND YOUR TARGET MARKET
Digital advertising allows you to find your specific target
market anytime and anywhere on mobile, tablet, or desktop devices.
When online, personal devices such as mobile phones have a unique device identification. Our experienced experts have access to this data, which allows our clients the ability to find their potential customers with ease. We can also go a step further to place advertisements on potential customers devices based on specific behaviors and interests. Through digital advertisements, we ensure that your message is delivered efficiently and to the correct demographic.
Social Media Advertising
Love the idea of collaborating with us to find your target market? We specialize in co-branded social media posts using our radio station's logo with your company's video and message on popular platforms such a Facebook and Instagram. Each advertisement extends past the radio station's following to find your potential customers based on geography, behavior, and several other demographics. When a customer clicks on our ad, they will be linked to your selected page!
Team Page Sponsorships
Keep your business at the top of your target market's mind each time they read content about their favorite team on our website on any device! Our click-through rates consistently outperform the national average. We place your company's logo and images alongside Boston's top sports franchises, such as the Patriots, Celtics, Bruins, Revolution, and Red Sox). From interactive banner ads to full takeovers, our digital advertising team can create a campaign tailored to your display needs.
Household Geofencing
Want to find potential customers specifically based on sociodemographic characteristics such as age, gender, marital status, number of children, income, net worth, property value and size, personal interests, hobbies and more? Household geofencing is a great advertising opportunity that will place your video and banner ads across all devices in targeted households. This includes major websites and publications that household members are currently reading or visiting.
Streaming Advertising
Get your video ads on the big screen without the big price tag! Your ads run on the TV when consumers are watching through a Smart TV or Streaming Device (Roku, Amazon, Apple TV, etc). Ads are also served on smartphones, tablets, and computers. Streaming advertising (OTT and OTV) bypasses cable, broadcast, and satellite television platforms that traditionally act at as a distributor of content, offering precise household targeting and access to specific audiences.