We provide weekly advertisements on our three primetime shows which are consistently #1 in the ratings.


98.5 The Sports Hub has changed the way Boston talks about sports.
Ready to grow your business with our dynamic and award-winning on air personalities?

Weekly advertising with our on-air personalities is a great way to build brand awareness and connect with engaged audiences on a regular basis. We pride ourselves on providing top sports content - and our fans expect that same level of quality in companies which we promote. Our three primetime shows, Toucher & Rich, Zolak & Betrand and Felger & Mazz, are consistently #1 with men 25-54 in their dayparts and often feature special guests who bring in a whole group of new listeners for their appearance.

When you choose weekly advertising with 98.5 The Sports Hub,
rest assured you'll be getting the (sports) star treatment.

In a sports-talk-radio scene dominated by banter, Toucher & Rich manage to stand out by bringing knowledge and humor to their show – without riling you up on the ride to work. They’ve been together in Boston for 12 years and they dominate in the ratings. The Marconi Award winning morning show features Fred Toucher and Rich Shertenlieb, along with Jon Wallach. Toucher & Rich’s unique brand of content and humor have gained them a passionate audience with many loyal listeners throughout New England. T&R currently streams live on Twitch.tv. In October 2021, T&R officially launched into syndication.

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Scott Zolak, Marc Bertrand and Rob “Hardy” Poole deliver Boston’s best midday show! It’s fun, high energy and focused on sports. Zolak & Bertrand offer excellent sports insight and great interviews with players & coaches, complemented by feel good music and plenty of entertaining callers. Scott Zolak is one of the most recognizable figures in Boston media – the former Patriots quarterback and current sports talk hero is a fan favorite wherever he goes. Marc Bertrand brings great sports knowledge and a unique perspective having grown up a Boston sports fan and being a UMass Amherst graduate. Hardy is one of the most creative talents in all of radio delivering impactful segments, fun songs and insight.

Felger & Mazz are Marconi Award winners for major market personalities. They are unquestionably the #1 sports show in New England. Michael Felger, Tony Massarotti, and Jim Murray deliver Boston’s hottest sports takes and are the most talked about and highest rated sports show in town. F&M are extremely entertaining, no matter what side of the argument you’re on. They hammer the negative angles and rip the local teams when they deserve it. When something notable or controversial happens in sports, people want to hear what Felger has to say about it. Love them or hate them, people continue to listen every weekday. Resembling the amazing success of Boston’s sports teams over the past two decades, F&M continue to produce ratings numbers that are rarely reached in the sports radio industry.

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