WITH ENGAGED LISTENERS
Did you know AM/FM sports stations reach the highest level of attentiveness?
Play-by-play sports advertising offers a plethora of benefits for advertisers. According to a recent study, not only are sports listeners the most engaged out of any other type of media, but they also tend to be more passionate and have disposable income to spend on new products. Plus, advertising with listeners' favorite teams is the gateway to acceptance. We have long-established programs so you can position your brand alongside the Patriots, Bruins, Celtics, Red Sox, and Revolution (and more than half of our listeners (52%) have a household income of $100,000 or more per year).
Build Trust
What better way to gain credibility than be aligned with one of Boston's favorite professional sports franchises? Picture this: the game is on the line. A beloved player makes a tide-turning play. There's a quick break in the action and each listener is still tuning in attentively. At that moment, we play your ad. This not only creates trust with potential customers, but also builds an emotional connection between your product and their favorite sports team - a key ingredient in purchasing decisions and generating revenue.
Attentive Listeners
Sports listeners are the most attentive and engaged of any type of media. This means they are less likely to turn off the station during breaks (perhaps for fear of missing the next play) and tend to listen more closely to what our on-air talent has to say. Additionally, through the trust you build by connecting fan favorites with your brand, play-by-play listeners are more often to find advertising provides them with useful information about new products and services that are tailored to their specific preferences.
Extend Your Reach
Looking to reach customers who may not be engaged in digital devices? Play-by-play advertising is one of the best ways to connect with potential customers that may be not engaging in digital content or watching TV, according to a recent study. Developing a season-long play-by-play advertising plan has the potential to bring even greater benefits, as new listeners will tune in each week, which allows you to connect to a wide range of potential customers. Furthermore, regular listeners will repeatedly be tuning in to your commercials.